TriplePundit, GreenBusinessOwner

Marketing is at the heart of every small business. It is almost universally cited as the number one challenge for small businesses, and is often the highest discretionary expenditure for most small businesses. Many times print advertising is sworn off by green businesses, due to the lingering doubts about the forestry industry and the excessive paper waste (not to mention energy consumption, transit miles, etc.) traditionally associated with print media.

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Since we all got desktop printers at home, printing for many has become so ubiquitous and click-done that the perception is that commercial, large-scale print manufacture simply happens at the push of a button.

“Why does it look one way on my LCD monitor under blue fluorescents than when it’s printed?”

“What the hell do you mean you can’t get the paper when I see paper all over the place?”

Riddle me that, Print-Guy.

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