Greener Printing for Authentic Marketing Communications
09.25.10
TriplePundit, GreenBusinessOwner
Marketing is at the heart of every small business. It is almost universally cited as the number one challenge for small businesses, and is often the highest discretionary expenditure for most small businesses. Many times print advertising is sworn off by green businesses, due to the lingering doubts about the forestry industry and the excessive paper waste (not to mention energy consumption, transit miles, etc.) traditionally associated with print media.
